In 2012, Santa Margherita returns as Platinum sponsor of the Scotiabank AIDS Walk for Life for the sixth consecutive year. The need to improve the lives of Canadians living with HIV/AIDS continues. Proceeds from the Walk help provide housing, food, medication, counseling and other support. For the past five years, our message and slogan has been, “Walk Us Through This”. For 2012 it is simply, “WALK”.
Our primary goal in becoming a significant sponsor of the Walk was to encourage participation. The events succeed when people come out to walk or sponsor those who do. Santa Margherita has taken action in many ways to increase awareness of the Walk and get people involved. We started with advertising and a special label on our Pinot Grigio bottle declaring our support. In each year of our involvement, we have worked to contribute more. Our foray into social media was initiated to spread the Walk message. Radio has been added to our advertising mix.
Since we began as sponsors in 2007, we have been overwhelmed by the kindness, generousity and support that Canadians have shown and expressed for this cause. It is an honour to contribute. Santa Margherita is proud to share the message of the Scotiabank AIDS Walk for Life and help Canadians living with HIV/AIDS. We’ll also be back to walk.
Register to walk or donate here.