Response to our Scotiabank AIDS Walk for Life donation campaign this year was outstanding. We are pleased to report that purchases of our products during the campaign period enabled us to give $68,000 to help Canadians living with HIV/AIDS. That’s $8,000 more than last year. Our Walk team raised close to $8,500 more. Another $6,800 was contributed to the Farha Foundation ÇA MARCHE in Quebec.
In each of the 5 years we have sponsored the AIDS Walk, one of our primary objectives has been to spread the word concerning the need to help Canadians living with HIV/AIDS. The support we received through social media amplified our efforts considerably. There can be no doubt that the actions of our community to share the message had great impact.